First Breath Giveaway Rules

Official rules for the First Breath Giveaway — who can enter, how to enter, the prize, the draw on 28 August 2026, and how winners are contacted. No purchase necessary.

We're giving away three of our reed diffusers to three people whose rooms could use a long exhale. Entering is free, it takes about ten seconds, and the full official rules are below.

NO PURCHASE NECESSARY. A purchase will not increase your chances of winning.

1. SPONSOR

Velour and Vellum Fragrances Inc., Toronto, Ontario, Canada. Questions about this giveaway: [email protected].

2. ELIGIBILITY

Open to legal residents of Canada, excluding the Province of Quebec, who have reached the age of majority in their province or territory of residence as of the date of entry. Employees of Velour and Vellum Fragrances Inc., and members of their immediate families or households, are not eligible.

3. ENTRY PERIOD

The giveaway opens on Friday, 21 August 2026 at 11:00 a.m. Eastern Time and closes on Friday, 28 August 2026 at 5:00 p.m. Eastern Time. Entries submitted before or after the entry period are not eligible.

4. HOW TO ENTER

Entry is free. On the giveaway post on our Instagram account (@velourandvellum): follow @velourandvellum, and leave a comment naming the room in your home that needs it most. That is one entry.

Two bonus entries are available: tag a friend in a separate comment (one additional entry), and share the giveaway post to your Instagram story tagging @velourandvellum (one additional entry). Maximum three entries per person. Duplicate, automated or spam entries will be disqualified.

5. PRIZE

Three (3) winners will each receive one (1) Velour and Vellum reed diffuser, 200ml, from the Noir Suite. Approximate retail value CAD $95 each; total approximate retail value CAD $285. Scent selection is at the Sponsor's discretion, subject to availability. The prize is not transferable and cannot be exchanged for cash or credit. No substitutions except by the Sponsor, who may substitute a prize of equal or greater value.

6. THE DRAW

Three winners will be selected in a random draw from all eligible entries on Friday, 28 August 2026 at approximately 6:00 p.m. Eastern Time in Toronto, Ontario. The odds of winning depend on the total number of eligible entries received.

7. SKILL-TESTING QUESTION

Before being declared a winner, each selected entrant must correctly answer, unaided, a time-limited mathematical skill-testing question.

8. HOW WINNERS ARE CONTACTED

Selected entrants will be contacted by Instagram direct message from @velourandvellum within 48 hours of the draw. A selected entrant must respond, correctly answer the skill-testing question, and provide a Canadian shipping address within 48 hours of first contact. If a selected entrant cannot be reached, declines the prize, or fails to respond within that time, the prize is forfeited and another entrant may be drawn in their place.

9. DELIVERY

Prizes ship free within Canada. Please allow up to 14 days from confirmation.

10. PUBLICITY

By accepting a prize, a winner consents to the Sponsor naming their Instagram handle when announcing the results. We will always ask first before sharing anything beyond that.

11. PRIVACY

Information collected from entrants is used only to administer this giveaway. It is not sold or shared. See our Privacy Policy at velourandvellum.com/privacy.

12. GENERAL

The Sponsor may disqualify any entry it reasonably believes to be fraudulent, automated, or in breach of these rules or of Instagram's terms of use. The Sponsor may cancel, suspend or amend the giveaway if it cannot be run as planned. All decisions of the Sponsor are final.

13. NOT AFFILIATED WITH INSTAGRAM

This promotion is in no way sponsored, endorsed, administered by, or associated with Instagram or Meta Platforms, Inc. By entering, you release Instagram and Meta from any responsibility in connection with this giveaway.

Last updated: 13 August 2026.

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