How to Scent a Presentation Centre or Model Suite
Developers spend heavily on presentation centres and model suites. A signature scent completes the experience. Here's how to choose and place it.
A presentation centre sells a home that doesn't exist yet. Every finish, light and material is chosen so buyers can feel the lifestyle. Scent is the detail that turns a showroom into a place people want to live.
Why scent belongs in a presentation centre
- It makes the space feel finished and lived in. New builds can smell of paint and adhesive.
- It sets the lifestyle. A hotel-inspired scent says "this is how it will feel to come home".
- It's remembered. Buyers comparing several projects remember the one that felt best.
Choosing the scent
Match the scent to the building's story:
- Grand Foyer: bright bergamot and white florals for a modern glass tower.
- Thé Blanc: white tea and aloe for a calm, wellness-led project.
- Santal Vellum: sandalwood and iris for a boutique, residential feel.
- Ambre Safran: bergamot, orchid and ambergris for a statement lobby.
Where to place it
- Entrance and reception: a nebulizing scent system or a pair of reed diffusers.
- Model suite: one reed diffuser in the living area and a smaller one in the bathroom.
- Sales offices: very light, so it never distracts during conversations.
Keep the strength low and steady, and use the same scent in the future lobby when the building opens, so buyers recognise it the day they move in.
Practical notes
Velour and Vellum reed diffusers are blended by hand in Toronto; refills keep the same vessels in use throughout a sales campaign. For larger centres, our scent systems run on a schedule. Developers and sales teams can apply for a trade account.
Quick answers
Do presentation centres use scent? Many premium developments do, usually a subtle signature scent at reception and in the model suite.
What scent should a model suite have? Something clean and calm that suggests a well-kept home, such as white tea or bergamot.
Can the same scent be used in the finished building? Yes, and it's a strong idea: it links the sales experience to the real lobby.
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