Velour and Vellum

How Wedding Planners and Venues Get More Bookings

Practical ways wedding planners and venues book more couples: a clear style, beautiful real-wedding content, vendor referrals, fast replies, memorable tours and a signature detail couples remember.

Couples meet many planners and tour many venues before they book. The ones they choose are the ones they trusted fastest and remembered longest. Here is how to be that business.

Have a clear style

  1. Know who you serve: intimate and modern, grand and classic, outdoor and relaxed. Say it clearly on your website.
  2. Show it consistently in every photo you share.

Share real weddings

  1. Feature real weddings with the photographer's permission and credit.
  2. Tell the story: the couple, the challenge, the details. Couples imagine themselves in stories.
  3. Submit to wedding blogs and magazines for wider reach.

Build a vendor circle

  1. Photographers, florists, caterers, musicians and officiants all refer couples. Refer them in return and share their work.
  2. Host a vendor open house once a year.

Reply fast and warmly

  1. Respond to enquiries the same day, with the information couples asked for and an invitation to meet.
  2. Send a beautiful information guide so couples can share it with family.

Make the tour or consultation unforgettable

  1. Greet couples by name, with a drink ready.
  2. Show the space at its best: the light at the time of day they'd marry, music and a signature scent that makes the space feel like a wedding already. Our guide on signature scent for wedding planners and venues explains how.

Offer the details couples remember

  1. Add a signature wedding scent to your packages: the getting-ready suite, ceremony entrance, reception, favours and gifts in one scent. Or refer couples to our bespoke event scenting service, reserved months ahead with a private consultation and scent tasting.

Planners and venues can apply for a trade account.

Quick answers

How do wedding planners get more clients? A clear style, real-wedding content, vendor referrals and fast, warm replies to enquiries.

How can a wedding venue increase bookings? Make every tour memorable, show real weddings and reply to enquiries the same day.

What extras can a wedding planner offer? Signature scent, favours, bridal party gifts and day-of details that make the wedding feel personal.

Explore: the Scaldera Arch · Shop the collection · Take the Scent Quiz · Membership · Refill subscription

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