Signature Scent for Wedding Planners and Venues: The Detail Couples Remember

Couples tour many venues and meet many planners. A signature scent makes yours the one they remember, and adds a lasting touch to every wedding you create.

A couple choosing a venue might see five or six in a weekend. By evening the ballrooms and gardens start to blur. The venue they remember is the one that made them feel something, and scent is one of the most powerful ways to do it.

For venues: scent the tour

The entrance and reception area: the first impression on a tour, and on the wedding day. A scent machine for large spaces, or reed diffusers for smaller entrances.
The bridal and getting-ready suites: soft, calming scent such as Thé Blanc or Velours Rose. This is where couples imagine the most emotional part of their day.
Washrooms: a 100 ml travel reed diffuser in each is a detail guests notice.

When a couple walks back in on their wedding day and the venue smells exactly as it did on the tour, the whole day feels familiar and right.

For planners: offer a wedding scent

A signature wedding scent is a natural, high-value detail to include in your packages:

Help the couple choose a scent that suits their season, venue and style.
Scent the day: getting-ready suite, ceremony entrance and reception.
Coordinate favours and gifts in the same scent for guests, the bridal party and the parents.
Leave them with a keepsake to take home, so the scent stays with them.

Couples remember the planner who thought of everything, including how the day smelled.

Choosing scents for a venue

Ballrooms and historic venues: Santal Vellum or Ambre Safran, warm and elegant.
Gardens, lofts and modern spaces: Grand Foyer or Thé Blanc, bright and clean.
Waterside venues: L'Eau de Verre, fresh with a hint of sea air.

Working with us

Velour and Vellum reed diffusers are blended by hand in Toronto, and our concentrates for scent machines are selected and bottled in Toronto. Venues and planners can apply for a trade account for consistent supply, wedding quantities and gift wrapping, or book our event scenting service and let us set up the scent for a wedding day.

Quick answers

Do wedding venues use scent? Many luxury venues use a signature scent to make tours and wedding days more memorable.

Can a wedding planner offer scent as a service? Yes. A signature wedding scent, favours and bridal party gifts in the same scent make a distinctive package add-on.

What is the best way to scent a large venue? A scent machine for large open spaces, with reed diffusers in suites and washrooms.

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